Privacy Policy

Last Updated: February 1, 2026

My Enchanted Boutique ("we," "us," "our," or "My Enchanted Boutique") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://myenchantedboutique.com (the "Site"), make a purchase, or otherwise interact with our services.

By using the Site or providing us with your personal information, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked to you ("personal information"). Categories include:

• Personal identifiers: Name, shipping/billing address, email address, phone number.
• Commercial information: Products purchased, order history, payment information (handled securely by third-party processors; we do not store full credit card details).
• Internet or network activity: IP address, browser type, device information, pages visited, time/date of visits, referring/exit pages (via cookies/analytics tools).
• Geolocation data: Approximate location inferred from IP address (not precise).
• Other: Any information you voluntarily provide (e.g., in contact forms, reviews, or emails).

We do not knowingly collect sensitive personal information (e.g., racial/ethnic origin, health data) or information from children under 13.

2. How We Collect Information

• Directly from you: When you create an account, place an order, sign up for newsletters, contact us, or submit forms.
• Automatically: Through cookies, web beacons, pixels, and similar technologies for analytics and functionality.
• From third parties: Payment processors (e.g., PayPal, Stripe), shipping carriers, analytics providers (e.g., Google Analytics), advertising partners.

3. How We Use Your Information

We use your personal information to:

• Process and fulfill orders, including payments, shipping, and customer service.
• Communicate with you about orders, promotions, updates, or inquiries.
• Improve the Site, products, and services (e.g., analyze usage trends).
• Personalize your experience (e.g., recommend products).
• Prevent fraud and ensure security.
• Comply with legal obligations.
• Send marketing emails (you can opt out anytime).

4. Sharing Your Information

We may share your personal information with:

• Service providers (e.g., payment processors, shipping companies, email services like Mailchimp, hosting providers, analytics tools).
• Business partners for order fulfillment or marketing (with your consent where required).
• In connection with business transfers (e.g., merger, sale).
• To comply with laws, respond to legal requests, or protect rights/safety.

We do not "sell" your personal information as defined under CCPA/CPRA or similar laws (no monetary exchange for personal data to third parties for their independent use). If practices change, we will update this policy and provide opt-out mechanisms.

5. Cookies and Tracking Technologies

We use cookies (small data files) and similar technologies for essential functions, analytics, and advertising. Types include:

• Essential cookies: For Site operation and security.
• Performance cookies: To understand usage (e.g., Google Analytics).
• Advertising cookies: For targeted ads (if applicable).

You can manage preferences via your browser settings or our cookie banner. 

Note: Disabling cookies may limit Site functionality. 

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary for the purposes outlined (e.g., order records for accounting/returns), or as required by law. After that, we securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location and applicable laws, you may have rights to:

• Know/access the personal information we collect about you.
• Request deletion of your data.
• Opt out of any "sale" or "sharing" of personal information.
• Correct inaccurate data.
• Limit use of sensitive information (if collected).

9. Children's Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it. Contact us if you believe a child provided information.

10. International Users

The Site is hosted in the United States. If you access from outside the US, your information may be transferred to and processed in the US, where privacy laws may differ.

11. Changes to This Privacy Policy

We may update this policy. Changes will be posted here with an updated "Last Updated" date. Continued use constitutes acceptance.

12. Contact Us

For questions, rights requests, or concerns:

Use our contact form on the Site.

Thank you for trusting My Enchanted Boutique with your information—may your shopping experience remain enchanting and secure!